Thursday, March 16, 2017






Pay it Forward
Column Five Media
Poster illustration 
Designers: Josh Ritchie, Nate Butler
How magazine, pg. 27, fall 2016

This poster design was inspired by a letter written by Ben Franklin. that illustrates the pay-it-forward philosophy.  The designers created a poster based on the letter and used modern typography, illustration and design styles.
I love the use of detailed line work.  They are simple lines, but they create a nicely decorated space around the text.  The arrangement of the text is arranged in a visually interesting way.  The beginning lines of the letter are placed up at the top in small paragraphs that frame the symbols in the middle on either side and at the bottom.  The rest of the text is arranged in longer, more curving lines that create a sense of movement going down towards the bottom of the design.


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