Kozel Beer logo design

Steve Noble

Workbook 37

I really liked style for a logo design.  The designer has used a very detailed, scratchboard-like appearance to the goat and the beer between its legs.  The use of lines give the goat's hair  and horns a very textured look.  I like the pairing of scratch line work with a more smooth, clean looking type.  

"You Are the Only Fish in the Sea for Me"

Designer:  Marco Marella

Lilla Rogers Studio

Poster

Workbook 37

I thought that this was a clever way of integrating image with typography.  I love how the designer played with the look of the words to go along with the theme (using the word "only" as the body of a fish).  This poster has a nice use of mixing different styles of fonts.  It gives the composition a visual appeal.  It made me examine the words more closely, seeing how each word is styled differently.  

Justin Metz

"Bloomberg Businessweek" Magazine Cover

Workbook 37 pg. 518

I really enjoyed the use of form in this composition.  The designer took a classic glass Coke bottle and gave it more of a human-like form, making the front of the bottle look like a stomach and the label bending along with the curve of it.  The heavy-set form reflects the main topic of the connection between Coca-Cola and health.  This design also has a nice use of the arrangement of layering with the title of the magazine shown behind the bottle, but still peeking through the glass.  

Coca-Cola packaging design

Designer:  Thomas Hennessy

Turner Duckworth Design Firm

Workbook 37

I found this package design to be dynamic and very attention grabbing.  I love how the variety in the thickness of the lines create the form of a skier on the box.  The designer was able to integrate the wavy white line normally seen on the Coke logo in with this design concept.  The use of lines seem to give the figure they create a sense of movement.  This is a simple yet complex design.  It uses what would have been a plain white silhouette of a skier, but paired with the use of red and white lines, is an image that is much more interesting to look at.