Coca-Cola packaging design

Designer:  Thomas Hennessy

Turner Duckworth Design Firm

Workbook 37

I found this package design to be dynamic and very attention grabbing.  I love how the variety in the thickness of the lines create the form of a skier on the box.  The designer was able to integrate the wavy white line normally seen on the Coke logo in with this design concept.  The use of lines seem to give the figure they create a sense of movement.  This is a simple yet complex design.  It uses what would have been a plain white silhouette of a skier, but paired with the use of red and white lines, is an image that is much more interesting to look at.