Saturday, May 13, 2017


"Subliminal Stories"
Design by Steve Vance
Advertising 
Workbook 37

I thought this was a very attention-grabbing image.  This illustration gives a good example of a sense of space within the image, as the figure's hand reaches out toward you.  The design uses bold colors and shapes for the type.  The use of red and yellow on type that has a three-dimensional appearance makes it very attractive to the eye.  I also thought that this design was humorous.  When I looked more closely in the background, I could see "Call Steve Vance" circling the figure, like he's hypnotizing you to call the designer.  

Thursday, April 27, 2017



Kozel Beer logo design
Steve Noble
Workbook 37

I really liked style for a logo design.  The designer has used a very detailed, scratchboard-like appearance to the goat and the beer between its legs.  The use of lines give the goat's hair  and horns a very textured look.  I like the pairing of scratch line work with a more smooth, clean looking type.  

Thursday, April 20, 2017




"You Are the Only Fish in the Sea for Me"
Designer:  Marco Marella
Lilla Rogers Studio
Poster
Workbook 37

I thought that this was a clever way of integrating image with typography.  I love how the designer played with the look of the words to go along with the theme (using the word "only" as the body of a fish).  This poster has a nice use of mixing different styles of fonts.  It gives the composition a visual appeal.  It made me examine the words more closely, seeing how each word is styled differently.  


Thursday, April 13, 2017






Justin Metz
"Bloomberg Businessweek" Magazine Cover
Workbook 37 pg. 518


I really enjoyed the use of form in this composition.  The designer took a classic glass Coke bottle and gave it more of a human-like form, making the front of the bottle look like a stomach and the label bending along with the curve of it.  The heavy-set form reflects the main topic of the connection between Coca-Cola and health.  This design also has a nice use of the arrangement of layering with the title of the magazine shown behind the bottle, but still peeking through the glass.  

Thursday, April 6, 2017




Coca-Cola packaging design
Designer:  Thomas Hennessy
Turner Duckworth Design Firm
Workbook 37


I found this package design to be dynamic and very attention grabbing.  I love how the variety in the thickness of the lines create the form of a skier on the box.  The designer was able to integrate the wavy white line normally seen on the Coke logo in with this design concept.  The use of lines seem to give the figure they create a sense of movement.  This is a simple yet complex design.  It uses what would have been a plain white silhouette of a skier, but paired with the use of red and white lines, is an image that is much more interesting to look at.  

Thursday, March 16, 2017






Pay it Forward
Column Five Media
Poster illustration 
Designers: Josh Ritchie, Nate Butler
How magazine, pg. 27, fall 2016

This poster design was inspired by a letter written by Ben Franklin. that illustrates the pay-it-forward philosophy.  The designers created a poster based on the letter and used modern typography, illustration and design styles.
I love the use of detailed line work.  They are simple lines, but they create a nicely decorated space around the text.  The arrangement of the text is arranged in a visually interesting way.  The beginning lines of the letter are placed up at the top in small paragraphs that frame the symbols in the middle on either side and at the bottom.  The rest of the text is arranged in longer, more curving lines that create a sense of movement going down towards the bottom of the design.


Thursday, March 9, 2017



"Different Strokes for Lovely Folks"
Kate Forrester
"Workbook" vol. 38


This image is a postcard design by Kate Forrester as part of her 'Different Strokes for Different Folks' postcard pack.  I enjoy how the style of typography goes along with the artwork that is framing it.  Though it's simple in form and color, the design is very intricate and flowing.  The design really gives you a chance to explore and find different images all throughout it.  It looks like it was a fun design to draw out!  The use of ornamentation is interesting in this composition.  It's fun and imaginative.  Looking at it made me wonder how the artist came up with such a wonderful design. 

Thursday, March 2, 2017




  



"Neenah Paper Beauty of Letterpress Poster"
Gee + Chung Design Firm
Constructivism
How Magazine, Fall 2016

The color scheme used in this piece are very eye catching.  I thought it was a good use of two simple colors (black and an off-white) and a bold red.  I thought this was an interesting combination with the use of typography and tools.  When I took a closer look, I noticed that the artist used tools to represent letters.  This image reminded me of the Russian constructivism art style.  It uses a kind of collage-like arrangement, much like what is used in constructivism.  The composition also has a kinetic feel with the way the letters and objects seem to overlap each other. 



Thursday, February 23, 2017


"Red Hot Chili Peppers" poster design
by Craig Phillips
Workbook vol. 33
Psychedelic


This illustrations reminded me of a psychedelic band poster from the 60's.  The figures are simplified, but also use complex design patterns on their skin and in the background behind them.  The composition uses a lot of curving, organic decorations.  Though the figures are simplified, the faces appear more detailed, giving you a good view of each of the members' identities.  

I really like the use of more basic primary colors used in the background while the foreground has a more complicated design with the use of gradations.  I also appreciated the pairing of a modern day band that's still active today with an art style that was more widely used in the past.  This is a very lively design and I found it to be very attractive to the eye.  

Thursday, February 16, 2017







The Rattles Campaign
"I am the Walrus", "The Long and Winding Road", "Strawberry Fields"
Zulu Alpha Kilo Printing Firm
Minimalist 

These ads mix imagery of musical instruments with the titles of Beatles songs. I love how simple the composition is and yet it represents something more.  For example, the drumsticks leading out of the image and set on a brown background is clearly representing a walrus. The length of the microphone wire represents a road and the red guitar pick is a strawberry.  These simple objects combined with the titles create bold visual statements as well as great Beatles references.  

Thursday, February 9, 2017

Car Advertisement
Jeff Foster
Workbook vol. 33


Jeff Foster
Workbook vol. 33, Fall


I really enjoy the retro design look paired with a new car advertisement idea.  There is a good use of depth in this image.  The kind of fuzzy looking texture in this picture gives it a very vintage/painted look to it.  I like the pairing of the reds, greens oranges and blues for the complementary colors.  The bold, all caps yellow typeface really stands out against the dark leaves of the trees.  Having this type with a car driving over a high up bridge really gives the ad a bold, adventurous feeling!


Thursday, February 2, 2017


Stamp Design
Minimalist
Paul Rogers
Workbook vol. 38


Design by Paul Rogers
Workbook issue 38

I thought that this composition was fairly complex for a stamp design.  There seems to be a lot going on here.  I noticed at least five different figures, along with instruments in this image.  The artist has created a sense of space here, showing the figure going in front of and behind the type.  The color pallet is mainly primary colors used on the figures and their instruments.  Black and white have been used for the type and the background, making the figures stand out against them.  There is a lot going on in this design, but it's fun to look at!

Thursday, January 26, 2017


Travel Poster
Glenn Gustafon
Woorkbook vol. 33



This image caught my eye as I was flipping through an issue of Workbook.  This was a piece by Glenn Gustafson.  This illustration appears as such a modest design, and yet it is still so attractive.  Gustafson has created form and depth in this illustration by using  simple detailing on the scenery.  Another reason this image grabbed my attention was the use of color.  The usage of a limit color pallet adds to the simplicity of the image (Orange, green, red and different tones of blue).  I enjoy the use of complementary colors, as they really make the image pop.  The usage of black and scale here establishes a space within the image. These two elements put together draw the viewer's eye back into the inner center of the painting, where we see some campers with their car and trailer.  The trees in      the distance lead your eye upward towards the waterfall.  I very much liked the liveliness of the image and how it leads your eye around to different areas within it, showing you what is happening.